Samuel Gurel

Arabica's potential rivals

 Almost everyone who loves specialty coffee knows the three most common coffee species: Arabica, Robusta and Liberia.

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The most popular and commonly consumed currently is Arabica. Almost everyone is coffee industry knows Arabica well and recognizes it for it’s quality. Personally, I am stand with the majority.

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As a Q Grader, I had an unwavering loyalty to Arabica. I felt that only Arabica could produce the high quality aroma and flavor of specialty coffee. Granted, I have tried Robusta coffee from time to time, but still felt that it had no chance of joining the ranks of specialty coffee alongside Arabica.

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However, the story between me and Robusta had only begun.

In July 2015, Torch Coffee Lab in Puer, Yunnan conducted the first R Grader course in mainland China.

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At first, I simply wanted to get a better understanding of Robusta coffee, the species that accounts for about half of the world's coffee consumption. Why is the output so high and who would even enjoy drinking this lower grade product?

Bottle green: Robusta,Light green: Robusta and ArabicaYellow: Arabica

Bottle green: Robusta,

Light green: Robusta and Arabica

Yellow: Arabica

Although I did not personally like the taste of Robusta, my desire to learn more about coffee gave me the desire to understand and explore this branch of coffee.


To begin the experimental process, my coworkers and I drank Robusta from various origins for a whole week. When I drank the predictable bitterness of Robusta in the first cupping, I thought it was impossible to discuss these beans in terms of a specialty coffee standard.

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This experiment only reinforced my prejudice against it; however, life is always full of surprises. As if God intended to tether my fate to Robusta, during one of the next cupping sessions, I tasted a coffee with a surprisingly high sweetness. It tasted as though someone had added a spoonful of honey right into the cup.

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Everyone though there was a mistake and that someone had slipped an Arabica coffee into the cupping group. It was rich in flavor and full of floral aroma. The room was stunned upon finding out that the coffee on the table was actually a Robusta!

During that week of R grader course, we had fine Robusta coffee from around the world including Myanmar, Laos, Mexico, Uganda, and India. We found that Robusta coffee can not only be on a par with Arabica, but also has the potential to compete with higher quality Arabica coffees. My narrow mind was opened and enlightened with all the new possibilities!

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This recent discovery is very exciting news for coffee culture. Because of Robusta's potential and own advantages, it is bound to play a decisive role in the specialty coffee industry in the future.

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Due to the uncertainty of climate change, the typical environments that are suitable to grow Arabica are becoming fewer and far between. Robusta is more conducive to survival, and eventually it will play a more important and dependable role in the field of specialty coffee.


Robusta has a higher yield and contains more antioxidants than Arabica. It chemical make-up has nearly twice as much caffeine as Arabica, and is far more resistant to pests and diseases.


If you plan to work or are already working in the specialty coffee industry, mark my words, Robusta is in your future.



The Characteristics of Robusta


Genes are highly variant and resilient, and their genetic diversity is very broad. 

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Chromosome: 22

Shallow-rooted but high yields.

Pollination is cross-pollination.

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Takes 10-11 months for the fruit to grow from flowering to ripening. Flowering time is uncertain.

Bean Shape: round tip

Bean Color: grey to grey-blue

The optimum temperature is 20-26 ° C on average.

Best growing altitude: 100-900 meters worldwide, 800-1,200 meters Uganda, Congo and Tanzania wild varieties


The origins of Robusta are very diverse, in the inlands of West and Central African and in the East African highlands.

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Varieties are naturally distributed in Côte d'Ivoire, Cameroon, Rwanda, South Sudan, Uganda, Northern Tanzania, Zaire, Northwest Agra, Congo and Gabon.


 Commercial coffee is distributed in the lowlands of Central and West Africa, the highlands of East Africa, Indonesia, Vietnam, India, Brazil, Ecuador, Guatemala and Mexico.

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Antibodies against rust, fungi, insect pests and black fruit disease of coffee, but susceptible to vascular fungal diseases


Typical flavor characteristics: low aroma, low acidity, strong bitter taste, full-bodied, woody flavor, aftertaste with pyrolysis and spicy taste



Market


Market share is about 40%.

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It is mainly used for blended espresso to increase body and produce thicker crema. We usually blend 5-15%, sometimes up to 25% of Robusta in total amount of roasted coffee.

















How a Great Coffee Shop manager can make your coffee shop more profits

This is precisely the question that SCI and the SCI certified the team who created the coffee shop manager course tried to answer.  In this article, we will explore how a great coffee shop manager can help your coffee shop make more profit.

The problem

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In the coffee industry, it is ubiquitous for coffee shop managers to have little or no actual management training. Typically what happens is if a barista is talented the will get promoted and eventually they will become the store manager. 

However, the skills to be a good barista and be a good coffee shop manager are not necessarily the same.   Often coffee shop managers work for an owner that is involved in the business to some degree. 

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However, what authority belongs to the owner and what belongs to the coffee shop manager is not very clear. The job description usually is not clear. 

Moreover, even if it was clear there is normally no training to help the coffee shop manager successfully complete the job in the job description.  This confusion leads to the coffee shop not making a healthy profit.

The owner and the coffee shop manager being stress and a bad relationship.

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The customers not getting a good experience.

However big chains like Starbucks are successful because they have good management training and clear systems for them to follow. 

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Common Problems in cafe management


  1. Inconstancy: or product, service and wait time to make the product.

  2. No strategy:  often a coffee shop manager isn’t given a clear strategy of who their target customer is, what their coffee shops value proposition is. Giving the customer what you want not what they want.  

  3. Training staff:  Usually staff training is not consistent because standards have never been set. Staff not motivated:  Usually, the team is not motivated because their job isn’t clear and they can feel the “weight” of the coffee shop failing.  Moreover, nobody likes to fail! 

  4. Correcting and coaching staff: When there is not standard manager are slow to coach staff.  They are afraid team will take it personally however if there is a clear standard then manager are willing to coach and staff receive it well.

  5. Cleanliness: most stores without standards don’t have a consistent cleanliness.

  6. Service: Service is normally not at a level that will create long-term passionate fans. 

  7. Coffee Quality: Without standards and management coffee usually is inconsistent.  We must understand customers want consistency. 







The background of how the course was developed

We interview the lead content creator for this course Samuel Gurel.

“You might know, I managed a chain of coffee shops.  In the beginning, I made many mistakes but over the years I developed systems and processes like big coffee chains use to be successful. 

Then in April 2017 SCA ask me to share the Chinese coffee market at the SCA expo.  So we researched the Chinese coffee market.  We found that only 30% of the coffee market was making a healthy profit. 

The other 70% were losing profits, which leads to a lot of stress, which long-term will affect one's health, family and enjoyment of life. So I decided to start working on tools that would help make more cafe’s successful.  We realized that a great coffee shop manager was critical to a thriving cafe, but the training program for coffee shop managers is lacking. 

So I worked with SCI to research what a coffee shop manager needed to do and how.  We had participants from big companies like Starbucks and third wave companies like Onyx. 

The results are in SCI’s new Coffee Shop Manage Certification Course.  It is a five-day course with a six-month implementation plan.”




About the research:


We asked coffee shop owners and managers the following questions:


  • What are the skills need to be a good coffee shop manager?

  • What are the jobs that a coffee shop manager need to do?

  • What things in a coffee shop should be the authority and responsibility of the owner?

  • What things in a coffee shop should be the authority and responsibility of the coffee shop manager?

  • What things in a coffee shop should be the shared authority and responsibility of both the owner and the coffee shop manager?




The results of the of the research: 

When we asked owner and Coffee shop managers about the research we found that their were was a wide range in what how the authority and responsibility were divided between the owner and the manger. 

Through this we realized the only option is for the owner and the coffee shop manager to have candid conversation and put these on paper.  Otherwise it is quite likely the assumption between the owner and the manager are different. 

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What Qualities do better than average coffee shop managers possess?

  • Friendly

  • Soft with staff

  • Good personal skills

  • Punctual

  • Have hard conversations

  • View from the customer, staff, business perspective (perspective taking) 

  • Share the same philosophy as the owner                    

  • Problem-solving skills

  • Works on principles, not just rules                                 

Our analysis of the research was that it was clear that

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The the coffee shop manager needs a unique balance of being able to follow systems but use people skills to implement these systems in a friendly empathic way.  This was summed up by a Quote from one of our research participants.

“Enforce systems in a kind firm way.”

What you can do to solve the problem. 

The class is only five days. However, there is a six-month implementation plan where the following things are complete.

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We give you the tools, not just knowledge.

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We form a cohort of people that stay together as a group and mutually encourage each other.

If you follow the plan and your cafe is not more profitable after six months, there is a money back guarantee, and your course fees will be refunded. 

If you know somebody that needs this class let them know the next class will be in Shanghai.”

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